How It Works.
We Turn Google Searches Into Booked Radon Jobs.
Here's exactly how we do it:
The Process
Step 1 — We Learn Your Market
Before a single ad goes live, we map your territory. We identify the zip codes and counties where radon levels — and home values — make mitigation demand strongest, and we rule out the areas that would only waste your budget. We look at what your competitors are doing (and not doing) on Google, where the gaps are, and what it actually costs to reach a ready-to-book homeowner in your area.
Step 2 — We Build Your Campaign
We set up Google Ads campaigns engineered specifically for radon mitigation — not a recycled "home services" template. That means the keywords that signal real intent (someone ready to hire, not just research), ad copy that speaks to a homeowner staring down a high test result, and a landing page built to turn that click into a phone call. Every dollar is aimed at your service area and the searches that actually become jobs.
Step 3 — We Capture Every Lead
A click is worthless if the lead slips away. We connect your campaigns to call tracking so every inquiry is logged, and we can set up automated follow-up and even AI-powered call answering so no homeowner reaches a voicemail and dials the next company instead. The goal is simple: every interested homeowner ends up on your calendar.
Step 4 — We Optimize and Report
Radon demand shifts with the seasons, the real estate market, and even the news cycle. We monitor your campaigns continuously and adjust — pausing what wastes money, scaling what books jobs. And you'll always know where you stand: clear reporting on calls generated, real cost-per-lead, and jobs booked. No jargon, no vanity metrics, no guessing.
What the customer experiences
What's Included
Everything you need to turn online searches into booked work — managed for you, start to finish:
- Google Ads management built exclusively for radon mitigation
- High-converting landing pages designed to turn clicks into calls
- Call tracking so you know exactly which ads produce real leads
- Geographic targeting down to your specific service zip codes
- Ongoing optimization as demand shifts through the year
- Clear, plain-English reporting on what your spend actually produced
Need more? We also offer Google Local Services Ads (the "Google Guaranteed" badge homeowners trust), Google Business Profile optimization to win the local map, and AI-powered call answering so you never miss an after-hours lead. We'll recommend what fits your market — never what just pads an invoice.
Why Our Leads Are Different
Most radon companies get their leads one of two ways, and both are broken.
Lead aggregators like HomeAdvisor and Thumbtack sell the same homeowner to three or four contractors at once. You pay for the privilege of racing to the phone, then competing on price for a job that was never really yours. You don't own the relationship, the lead, or the result.
Generalist agencies run the identical playbook they use for plumbers and roofers, burn your budget on the wrong keywords and the wrong zip codes, and send you a confusing report full of "impressions" while your phone stays quiet.
We do neither.
The leads we generate are exclusively yours — sent directly to your business, never shared, never resold. And because we sign only one radon company per market, we're never running ads for your competitor down the street. When you win, we win. That's the whole model.
What This Looks Like in Real Numbers
You don't need hundreds of leads. You need the right ones, consistently.
A typical radon mitigation job is worth well over a thousand dollars. So the math isn't complicated: if our campaigns book you even a handful of extra jobs a month, the ads have more than paid for themselves — and everything after that is growth you keep. We'd rather generate ten homeowners who are genuinely ready to hire than a hundred tire-kickers who waste your time.
On our first call, we'll walk through your average job value and your market, and show you what a realistic month could look like.
Let's Talk About Your Market
We only take one radon company per territory — so the first question is whether yours is still open.
Book a free Strategy Call and we'll review your service area, your current marketing (if any), and exactly how we'd fill your calendar with exclusive, ready-to-book homeowners. No pressure, no obligation — just a straight conversation.